UAE, Cambodia initial Air Services Agreement

DUBAI – The United Arab Emirates, represented by the General Civil Aviation Authority (GCAA) initialed an Air Services Agreement (ASA) with the Kingdom of Cambodia in Phnom Penh on December22th, 2010.

It is the first time such an agreement is initialed between the two countries, said GCAA in an emailed statement.

The agreement was initialed by Saif Mohammed Al Suwaidi, Director General of the UAE General Civil Aviation Authority (GCAA) and Chea Aoun, the Director General of the Secretariat for Civil Aviation of the Kingdom of Cambodia.

The UAE Delegation designated Etihad Airways, Emirates Airline, Air Arabia RAK Airways, and FlyDubai as UAE designated carriers to operate the agreed services between the two countries.

The agreement grants each of the designated carriers one daily flight with third and fourth freedom traffic rights between the two countries and the right to exercise full fifth freedom traffic rights through three (3) intermediate points (Bangkok, Kuala Lumpur and Singapore) and to three points beyond to be freely selected by the designated carriers.

The two delegations agreed to sign a Memorandum of Understanding in UAE during the first quarter of 2011.

Television Commercial

By SUN Narin

Most of Cambodia’s people throughout the country living in the remote and the countryside are now able to have an access to television. To date, there have been nine television stations nationwide including Cambodian Television Network (CTN), Bayon, SEATV (Southeast Asian Television), Municipal TV3, TVK, Khmer TV9, Khemarak Phomin TV5, Apsara and MYTV stations. All of the stations have been competing with one another to be the most popular and watching. Some of which are becoming the most leading TV stations such as CTN, MYTV, Bayon, and TV5. According to TV market index survey conducted in Phnom Penh issued in October 2010, CTN is the most leading station accounting for 45 percent; MYTV, TV5 and Bayon respectively for 14%, 10% and 9 percent (see the attached document).

Since people are aware that television is very efficacious and large audience-reached medium, the product owners or companies decide to promote their products on television and try to make advertisement appealing to the watchers. A lot of products are displayed and broadcast on television every day to the audience during dramas and concerts. This leads to the recently rapid increase in the television advertisement. However, what is the concern is that how can the television stations make all these advertisings effective?

I think and most people support my idea that advertising on leading television is a clever strategy to make the products be known to the audience and best-selling after the promotion. One more important thing to consider is the way that all the television stations present the commercial to the watchers effectively. I have got some document concerning the TV advertisement cost of three TV stations including CTN, Bayon and TV5 (see the attached document). According to CTN and Bayon advertising manager, the cost is charged differently given the length time of the spots and types of programs such as drama or concert. Television stations play an important role in presenting the advertising spots to the watchers. For example, they have to know what time that they should advertise such kinds of certain products. How many products have to be advertised for a certain break? Otherwise, the advertisements will not be effective and watched by the people. However, I think that people are not satisfied with these advertising on recent TV because it is too much.

To illustrate this, one example of Cambodian Television Network is raised. I agree that CTN is very effective for advertising since a large number of people all over the country watch this television. Due to the fact that most people, especially the young aged, prefer to watching concert than drama, a lot of ad are advertised in this program in the purpose of attracting the audience. During the break, they display a lot of advertisements which take long minutes and when the spot finishes, they also let the presenters take some time to say about the products in the program. So does the advertisement in the drama. The full story is short and the advertisement takes long time. For example, the sequence of drama is 1 hour with 4-time break and one time covers more than 10 spots and it totally takes more than 20 minute.

I think this is too much for the advertisement and leads to the ineffectiveness of the promotion. I observe and notice that the audience are now tired of the advertising since there are a lot advertisings in the break time. Therefore, people do not always stay tune when there is a break time. They change to the other channels which do not display the advertisement. I think all the television stations think about the advertisers rather than the audience’s preference. In addition to this, I see that recent TV stations seem not to care about which advertisement fits the program. For instance, what kind of products will be advertised during the drama or concert program?

In conclusion, all television stations should consider the case of promoting the advertisement and make the audience not bored and not change the channel. They have to take the length of advertisement and fitting ad with program during the break into account. By doing this, the promotion will be effective and appealing to the audience.

Cambodian PM accepts WFP apology

Cambodia’s premier said yesterday he accepted an apology from the World Food Programme for an incorrect statement about the country’s food security, days after the controversial jailing of a WFP worker.

Cambodian warehouse employee Seng Kunnaka was sentenced on Sunday to six months in prison for printing and distributing anti-government material in a rushed trial criticised by rights groups.

The arrest came not long after Prime Minister Hun Sen gave a speech in which he attacked the WFP for wrongly claiming Cambodia was vulnerable to food shortages. The UN organisation has since apologised for the error.

A government spokesman told AFP earlier this week that there was no connection between the arrest and Hun Sen’s attack on WFP.

“This is an individual case… They did not prosecute WFP,” Khieu Kanharith said Monday.

Cambodia Keen To Sell Rice To Brunei

Written by Sally Piri Saturday, 25 December 2010

Bandar Seri Begawan – Cambodia, one of the Southeast Asian countries relying on agriculture sector to boost its economy, reiterated its keen interest to export high-quality rice to Brunei.

In an interview with The Brunei Times, Ambassador of Cambodia to Brunei Darussalam Nan Sy said recently that the plan was part of his country’s effort to expand cooperation in investment sector. “We wish that (cooperation in agriculture sector) will soon be coming,” the ambassador said.

He said that agriculture has been the most important sector in Cambodia, as it contributes 80 to 85 per cent to its country’s economy. While the remaining contributions are received from the tourism sector and mining industry. He said that the country has also been exporting rice to Vietnam and Thailand.

The ambassador recalled that the plan on agriculture cooperation such as rice was previously brought up to the table during the 2008 Cambodia visit of then-permanent secretary at the Brunei’s Ministry of Finance Dato Paduka Hj Ali Hj Apong, who is now Deputy Minister at the Prime Minister’s Office. During the talk with his Cambodian counterpart, Dato Paduka Hj Ali wished for the Sultanate to buy rice from Cambodia, said Nan Sy.

Cambodia, a country with more than 14 million population, have been enjoying a close affinity with the Sultanate which has been pro-viding scholarship as well as information and technology training assistance to Cambodian students and government officers. The ambassador said the state visit by His Majesty the Sultan and Yang Di-Pertuan of Brunei Darussalam to Cambodia in 2007 had enhanced the cooperation between the two nations and had opened the path for bilateral cooperation such as technical assistance in oil and gas industry as well as education.

Both states established diplomatic relations on June 9, 1992, which saw bilateral visits by leaders and government officials. Minister of Foreign Affairs and Trade His Royal Highness Prince Mohamed Bolkiah visited Cambodia for the 17th Asean-EU Ministerial Meeting in 2009.

While Cambodia Prime Minister Hun Sen attended His Majesty the Sultan and Yang Di-Pertuan of Brunei Darussalam’s 60th birthday celebrations on July 15, 2006. Also, His Majesty King Norodom Sihamoni made a state visit to Brunei from 24-25 March 2008.

At the ministerial level, Dr Thong Khan, who is the Cambodia’s Minister of Tourism has attended the 28th Asean Tourism Forum in January this year. The bilateral cooperation between the two covers a number of areas including defence, trade and education. — Courtesy of The Brunei Times

Fund Raising at IFL

On the day of Christmas, Institute of Foreign Languages is conducting a charity called “Fund Raising” at its campus to raise the money for the disadvantaged children. There are several joyful activities that you can play. You can buy T-shirts and you money will go for the charity. Also, you can put some money and then you can play game. This is the exciting event. Please enjoy for Christmas and you can contribute to helping poor people……

The event starts from the morning until 3Pm……

This slideshow requires JavaScript.

……Photo by Dara Saoyuth…….